Britain's grown-up generation find love online
Friends Reunited Dating, the online dating site, has grown up as it celebrates its 5th birthday this week, putting the secret of its success down to matching like-minded members quickly and reliably from Britain's grown-up generation.
Now over 1.25 members use the site, and their average age is 42, squarely representing the UK's online demographic. Reunited Dating was launched in September 2003 as a spin off from the popular social networking site Friends Reunited, down to the requests from the site's members. Now, with nearly 50 million messages sent between users of the site, it has become a trusted and respected part of the nation's internet landscape.
Part of the success of the site over the last five years is that its users find love quickly. Two thirds of the site's members, over 800,000 people, have found their date within two weeks of joining the site.
Friends Reunited Dating, along with its sister sites Genes Reunited and Friends Reunited, are part of ITV.The broadcaster recently announced that since May this year, monthly unique users to the three sites have risen to 6.6 million per month, up from 2 million. The group of sites are about celebrating and sharing important events, interests and relationships. Friends Reunited Dating is the perfect place to find the person to share these moments with.
Reports of successful matches through the Friends Reunited Dating have gathered pace constantly through the last five years. Over 5,000 partnerships and weddings have been reported by the site's members to date. Friends Reunited Dating also boasts an unusually even gender balance, with an almost perfect 50/50 gender split
Rhoda Breakell, head of Friends Reunited Dating, said: "In the last five years we've seen weddings, stories of members literally falling at the feet of their future partners, and people as old as 94 find love online. It has been a remarkable time. We're firmly in Britain's sweet spot of grown-ups online, with our average age putting the UK's grown-up generation in a place where they can find a larger number of similar people online quickly and safely."
“We're constantly told by our members how happy they are that they've found love through our site. We have had over 3,000 emails telling us stories about how members have found their perfect match through the site. It really brightens up our day to see the messages come in from them."
As part of the Friends Reunited Dating community, the website www.friendsoverfifty.co.uk connects members over 50 years of age in a community that makes is easier still for that age group to find their perfect match. Coming soon will be a new site for single parents, showing that the online dating community on Friends Reunited Dating is not just about first loves but loves throughout life.
Friends Reunited Dating is running a competition to celebrate its 5th birthday. Central to this is introducing more people to the site by getting existing members to refer friends who they think are looking for love. Full details of the competition are available on www.friendsreuniteddating.co.uk.